Products

AS I AM Bond Water (16oz) Strengthening Leave-In Hydration Mist AS I AM Bond Water is a lightweight, bond-supporting leave-in treatment designed to hydrate, refresh, and strengthen curls, coils, and waves. This ultra-fine mist delivers instant moisture while helping reinforce the hair’s internal structure,...

AS I AM Bond Water (16oz) Strengthening Leave-In Hydration Mist AS I AM Bond Water is a lightweight, bond-supporting leave-in treatment designed to hydrate, refresh, and strengthen curls, coils, and waves. This ultra-fine mist delivers instant moisture while helping reinforce the hair’s internal structure,...

  TEAR FREE FORMULA. GENTLE. Improves Scalp Moisture by 112.5%. This Gentle Formula is 99% effective in Cleansing. Improves Scalp Health by 10% after ONE WASH. Increases Sheen by 21.2%. TIME TO LATHER UP!   Imparts Shine to Hair, Smoothes and Moisturizes skin. Moisturizes Dry...

Imparts Shine to Hair, Smoothes and Moisturizes skin. Improves Scalp Moisture by 112.5%. This Gentle Formula is 99% effective in Cleansing. Improves Scalp Health by 10% after ONE WASH. Increases Sheen by 21.2%. Moisturizes Dry Scalp. (Barcode: 858380035460)

Born Curly Argan Curl Defining Jelly beautifully defines curly textures. Smoothes the natural curl formation and with just the right level of hold it provides long-lasting definition and great shine. Non-flaking when used as directed. Contains Vegetable Glycerin, Argan Oil and Buriti Oil Improves Hair...

Eases Detangling, Smoothes Cuticles, Adds Shine.DETAILS Improves Moisture by 14%. Ease of Combing Improved by 43%. Improves Detangling by 53%. 89% Reduction in Hair breakage. Increase in Hair Strength by 6% in as little as ONE application. (Barcode: 858380035453)

As I Am Born Curly Leave-In Conditioner and Detangler eases combing following a shampoo which helps keep hair strong and healthy by minimizing combing breakage. This leave-in conditioner and detangler features a certified organic formula with Argan Oil, Vitamin E, Calendula, Aloe Vera, Brazilian...

Born Curly Argan Curl Defining Jelly beautifully defines curly textures. Smoothes the natural curl formation and with just the right level of hold it provides long-lasting definition and great shine. Contains Vegetable Glycerin, Argan Oil and Buriti Oil Improves Hair Moisture by 18%. Firms...

  As I Am Born Curly Avocado Shea Cowash features a certified organic formula with Avocado Oil, Shea Butter, Coconut Oil, Vitamin E, Brazilian Buriti Oil and Rosemary, for smooth, shiny twist and twist-out styles. This cowash is gentle enough for daily use and...

Born Curly Avocado Shea Cowash effectively cleanses without reducing natural moisture. Gentle for daily use. Great for hair types 3 & 4. Highly recommended for hair that tends to look and feel dry, or when enhanced manageability and balanced hydration is desired. Gently Cleanses...

  Cleansing Conditioner.  Enjoy a Fresh New Start. Remove Product Residue. Preserve Moisture. You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including...

  Cleansing Conditioner.  Enjoy a Fresh New Start. Remove Product Residue. Preserve Moisture. You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including...

Cleanses hair of residue and product build-up Moisturizes as it cleanses Rids scalp of excess sebum, environmental impurities and shedding scalp debris Provides a soothing scalp treatment Helps promote a healthyy environment for hair growth A rich sulfate-free creamy moisturizing beauty bath for your...

Cleanses hair of residue and product build-up Moisturizes as it cleanses Rids scalp of excess sebum, environmental impurities and shedding scalp debris Provides a soothing scalp treatment Helps promote a healthyy environment for hair growth A rich sulfate-free creamy moisturizing beauty bath for your...

Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favorites! Coconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability to produce amazing shine.And who doesn't...

Ultra Light Hydrating & Styling Cream A blend of hair's favorite natural emollients and botanicals, whipped to a "just-right light consistency."As I Am® CocoShea Whip is a specially-designed styling cream that is the perfect complement to twist-out, knot-out and braid-out styling. Whether you are...

Curling Jellies can be tricky to use, particularly for tightly coiled hair. This incredible no-flake formula is especially designed for easy coil definition, added softness, hydration and sheen. Contains natural ingredients your hair loves and none of the ingredients it doesn't. Easy to use...

Experience the superb performance of As I Am® products with this economical starter set. Designed to nurture and style the texture that's naturally yours. A wonderful collection of products formulated with an impressive assortment of nature's finest organic ingredients.Generous 3-ounce sizes. Adequate for you...

Remove the Dull. Bring On the Shine! At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh...

Turn heads with As I Am Curl Color Glitter Gel in Cosmic Pink. This 4 oz formula combines rich, saturated color with dazzling glitter flecks that make your curls pop. Designed to enhance natural texture while adding that extra sparkle factor, it keeps curls...