Products

Add shimmer and personality to your curls with As I Am Curl Color Glitter Gel in Seafoam Green. This lightweight, 4 oz gel delivers vibrant color payoff with eye-catching glitter sparkle that catches the light beautifully. Perfect for creating bold, dimensional looks that celebrate...

Shimmer and shine with As I Am Curl Color Glitter Gel in Silver Sparkle. This 4oz styling gel adds a touch of icy elegance to your curls while keeping them defined and bouncy. Whether you're going for a futuristic vibe or just want extra...

Glow like the sun with As I Am Curl Color Glitter Gel in Sunburst Copper. This 4oz gel infuses your curls with warm, luminous shimmer while providing flexible hold and definition. Perfect for adding dimension and sparkle to your natural texture, this lightweight formula...

Turn up the heat with As I Am Curl Color Glitter Gel in Supernova Red. This 4oz styling essential brings bold color and dazzling shimmer to your curl game, while delivering the hold and definition your texture deserves. Go for a fiery, show-stopping look...

Make a cosmic statement with As I Am Curl Color Glitter Gel in Violet Comet. This 4oz formula delivers eye-catching shimmer while sculpting and defining your curls with lasting hold. Whether you're styling for a night out or everyday glam, this lightweight gel adds...

Unleash your inner sparkle with As I Am Curl Color Glitter Gel in Gold Stardust. This 4oz styling gel combines vibrant shimmer with curl-defining hold, letting you add a touch of glamour to every twist, coil, and wave. Perfect for special occasions or whenever...

Color and Curling Gel. For Curly Hair. Medium Hold Gel. Perfect Curl Definition. Curl Enhancing Gel. Color and Curl with six vibrant shades. This curl enhancing color gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features...

Color and Curling Gel. For Curly Hair. Medium Hold Gel. Perfect Curl Definition. Curl Enhancing Gel. Color and Curl with six vibrant shades. This curl enhancing color gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features...

A temporary color gel that lasts up to one wash. Color and Define your Curls with this Curling Gel.This curl enhancing color gel provides a medium hold that lasts up to one wash.Using Sub Micron Technology, this flake-free formula features JBCO and Ceramides to...

Color and Curling Gel. For Curly Hair. Medium Hold Gel. Perfect Curl Definition. Curl Enhancing Gel. Color and Curl with six vibrant shades. This curl enhancing color gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features...

Color and Curling Gel. For Curly Hair. Medium Hold Gel. Perfect Curl Definition. Curl Enhancing Gel. Color and Curl with six vibrant shades. This curl enhancing color gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features...

Color and Curling Gel. For Curly Hair. Medium Hold Gel. Perfect Curl Definition. Curl Enhancing Gel. Color and Curl with six vibrant shades. This curl enhancing color gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features...

A temporary color gel that lasts up to one wash. Color and Define your Curls with this Curling Gel.This curl enhancing color gel provides a medium hold that lasts up to one wash.Using Sub Micron Technology, this flake-free formula features JBCO and Ceramides to...

Color and Curling Gel. For Curly Hair. Medium Hold Gel. Perfect Curl Definition. Curl Enhancing Gel. Color and Curl with six vibrant shades. This curl enhancing color gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features...

Vibrant, long-lasting color for textured hair. This 3 oz tube delivers rich, bold gold tones that enhance natural curls and coils without harsh chemicals. Formulated to nourish while coloring, it blends seamlessly for dimensional, multidimensional results. Perfect for touch-ups or full coverage on all...

Enhance your curls with vibrant, long-lasting color. As I Am Curl Color in Copper delivers rich, warm tones that complement natural texture while conditioning as it colors. The 3 oz tube provides concentrated formula for precise application on curls, coils, and waves. Formulated to...

Vibrant hot red semi-permanent color in a convenient 3 oz tube. As I Am's Curl Color delivers rich, fade-resistant pigment designed to enhance natural curls while conditioning. Perfect for touch-ups or full coverage, this formula works on textured hair to add dimension and depth....

Define Your Curls. Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling. What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will...

Define Your Curls. Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling. What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will...

Leave-In Tangle Releaser. Tame Your Tangles. Make Shampoo Day A Happy Day! As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with...