New Arrivals

KEEP YOUR BLONDE LONGER Extra rehab for lightened hair. Formulated with P3 Technology and a unique blend of violet pigments to keep your blonde while reducing breakage, fighting frizz and repairing split ends up to 44%. Sulfate free. Weightless formula counteracts brassiness and brighten...

Our W8less Plus Extra Strong Hold Shaping and Control Hairspray is a versatile design tool that provides texture, natural shine and long-lasting, touchable hold. It contains Thermaplex, a unique combination of ingredients that activates with the heat of a blow-dryer to provide control and...

RUSK IN 10 Permanent Cream Color (3.4oz) Vibrant, long-lasting hair color with full gray coverage—in just 10 minutes RUSK IN 10 is a professional-grade permanent cream color formulated with Micro-Pigment Technology to deliver rich, even shades in as little as 10 minutes. The conditioning...

Keep your platinum, blonde, silver, or gray hair brilliant, shiny, and bright with Deepshine PlatinumX Hairspray, a working and finishing spray that is fast-drying. This hairspray provides styling versatility with frizz-free, touchable non-sticky hold and style memory. Formulated with Violet 2 to help neutralize...

Keep your platinum, blonde, silver or gray hair brilliant with Deepshine PlatinumX Mousse, a lightweight alcohol-free styling foam. Provides instant body and volume, easy combability, and long-lasting style memory and hold. Get rid of unwanted brassiness and yellow; bring on the shine and luster!...

Get maximum volume, body, and control with one perfect styling mousse. Rusk Maximum Volume and Control Mousse is light, foamy, and highly concentrated - so a little goes a long way! Contains hydrolyzed silk and honey to smooth, strengthen and moisturize hair while adding...

RUSK IN 10 Permanent Cream Color (3.4oz) Vibrant, long-lasting hair color with full gray coverage—in just 10 minutes RUSK IN 10 is a professional-grade permanent cream color formulated with Micro-Pigment Technology to deliver rich, even shades in as little as 10 minutes. The conditioning...

Buildable pomade for texture and definition. Delivers a non-sticky, greaseless finish to create versatile looks without residue. Provides protection against environmental stress such as humidity and pollution.BENEFITS Flake-free formula Semi-matte finish Create light texture & definition Contains ingredients that are known to protect hair...

RUSK Sensories Bright Chamomile and Lavender Brightening Conditioner awakens the senses and instantly turns up shine and clarity. Improves color and tone of lifeless, dull silver, gray or white hairBenefitsImproves color and tone of lifeless, dull silver, gray or white hairHow to use After...

RUSK IN 10 Permanent Cream Color (3.4oz) Vibrant, long-lasting hair color with full gray coverage—in just 10 minutes RUSK IN 10 is a professional-grade permanent cream color formulated with Micro-Pigment Technology to deliver rich, even shades in as little as 10 minutes. The conditioning...

Get straight to the point with our STR8 Anti-Frizz & Anti-Curl Lotion with Thermaplex to internally smooth and straighten thick, curly or frizzy hair. This light, greaseless styling lotion eliminates frizz and temporarily straightens hair.Key Benefits Contains Thermaplex for heat styling Eliminates frizz Temporarily...

Our versatile finishing cream will smooth fly-aways, enhance curls and waves, or provide a second-day refresh. Rehydrates second-day hair Finish for frizz-free hair Weightless moisture, enhances natural shine For medium to thick/coarse hair types Contains ingredients that are known to protect hair from sun...

The Deepshine Platinum Lusterizer is a lightweight, color-enhancing, and frizz-fighting cream that helps restore moisture and body. It promotes a smooth finish while getting rid of unwanted brassiness and yellow while illuminating the bright luster of those lighter hues. Formulated with Violet 2 to...

RUSK® PUREMIX Wild Honey Repairing Mask for dry hair is formulated with honey and natural antioxidants to deeply moisturize, smooth, and repair hairs damaged cuticle layer for stronger, healthier frizz free hair. Enriched with refined oats for strength, and quinoa proteins for color protection....

RUSK IN 10 Permanent Cream Color (3.4oz) Vibrant, long-lasting hair color with full gray coverage—in just 10 minutes RUSK IN 10 is a professional-grade permanent cream color formulated with Micro-Pigment Technology to deliver rich, even shades in as little as 10 minutes. The conditioning...

Infused with passionflower and aloe. This leave-in conditioner eliminates static while adding shine, balance, sun protection, and texture for a smooth, healthy look.HOW TO USE A leave-in texturizing conditioner that tames unruly, curly hair, and helps eliminate frizz and flyaways. Apply to clean towel-dried...

Sulfate-free, gentle-cleansing shampoo designed to restore, nourish and strengthen dry, damaged.KEY BENEFITS Gentle-cleansing, sulfate-free formula with a rich, luxurious lather Contains a UV-blocking technology with antioxidant-rich vitamin E acetate that helps shield hair color, preventing sun damage or color fading USAGE TIPS Apply to...

RUSK Deepshine Ultimate Blonde Blue Powder Lightener has integrated bond protection, INUPRO TECHNOLOGY™, which helps to shield hair during the lifting process to maintain the structural integrity of the hair. Integrated Bond Protection INUPRO TECHNOLOGY™ Premium lightening, up to 9 levels of lift Creamy...

RUSK Deepshine Brite White Powder Lightener. Ammonia Free, Superior Condition. Illuminating results. Enriched with Hydrolyzed Silk for Superior ConditioningKEY BENEFITS Enriched with Hydrolyzed Silk for Superior Conditioning Up to 7 levels of lift AMMONIA FREE - Dust reduced formula Marine Extracts help nourish and...

Sulfate-free, gentle-cleansing shampoo designed to smooth, silken, and control frizz.KEY BENEFITS Ideal for coarse, curly, frizzy, or unmanageable hair types Gentle-cleansing, sulfate-free formula with a rich, luxurious lather UV-blocking technology with antioxidant-rich vitamin E acetate helps shield hair color, preventing sun damage or color...