New Arrivals

KEEP YOUR COLOR LONGER Transform hair from dull and brittle to vibrant, shiny and smooth. Helps color last longer. Features P3 Technology to help strengthen hair, reduce breakage and fight frizz. Helps to extend color vibrancy and protects color from fading between services up...

This ultra-lightweight, flexible hold hairspray provides shine for long-lasting styles. Create buildable hold with frizz control no matter the weather, with a fast-drying formula. Ultra-lightweight & buildable hold Natural shine – frizz control Fast Drying with a dry finish For all hair types Contains...

RUSK® Deepshine® PlatinumX Conditioner is a gentle, everyday, non-stripping, conditioner that neutralizes yellow, boosts brightness, and eliminates brassiness. This everyday gentle conditioning formula contains violet to brighten and protect your hair color. For color treated platinum, gray, silver or blonde hair. Formulated with Violet...

RUSK® Deepshine® PlatinumX Shampoo is a gentle cleansing shampoo formulated to neutralize yellow, boost brightness, and eliminate brassiness. KEY BENEFITS Provides neutralization of yellow on color-treated blonde, platinum, and gray hair. This everyday gentle cleansing formula features wheat protein to help balance moisture; honey,...

Conditioner acts as an energy booster, restoring restoration plus body and shine. Keeps color and highlights vibrant. How to Use: Apply to clean wet hair, massage thoroughly then rinse. Style as desired. (Barcode: 611186049174, 611186049068)

Keeps color and highlights vibrant. Our shampoo acts as an energy booster, restoring restoration plus body and shine. How to Use: Apply to clean wet hair, massage thoroughly then rinse. Style as desired. (Barcode: 611186049167, 611186049099)

When mixed with Deep shine Pure Pigments Conditioning Cream Color, Deep shine Shine Enhancing Cream Developers and Balancing Lotion produce the proper pH to ensure maximum tone, depth and color durability without compromising the integrity of the hair fiber. Active conditioning agents ensure that...

Give fine, limp, lazy hair incredible body, volume and added texture with Thick Body and Texture Amplifier. This light spray contains Thermaplex that activates with the heat of a blow-dryer to boost body and volume from the inside out. Contains Thermaplex for heat styling...

Contains strengthening agents to increase the thickness of the hair shaft to provide full bodied appearance. USAGE TIPS Apply to clean wet hair, rinse and style as desired. (Barcode: 611186031643, 611186031179)

KEEP YOUR BLONDE LONGER Extra rehab for lightened hair. Formulated with P3 Technology and a unique blend of violet pigments to keep your blonde while reducing breakage, fighting frizz and repairing split ends up to 44%. Sulfate free. Weightless formula counteracts brassiness and brighten...

Our W8less Plus Extra Strong Hold Shaping and Control Hairspray is a versatile design tool that provides texture, natural shine and long-lasting, touchable hold. It contains Thermaplex, a unique combination of ingredients that activates with the heat of a blow-dryer to provide control and...

RUSK IN 10 Permanent Cream Color (3.4oz) Vibrant, long-lasting hair color with full gray coverage—in just 10 minutes RUSK IN 10 is a professional-grade permanent cream color formulated with Micro-Pigment Technology to deliver rich, even shades in as little as 10 minutes. The conditioning...

Keep your platinum, blonde, silver, or gray hair brilliant, shiny, and bright with Deepshine PlatinumX Hairspray, a working and finishing spray that is fast-drying. This hairspray provides styling versatility with frizz-free, touchable non-sticky hold and style memory. Formulated with Violet 2 to help neutralize...

Keep your platinum, blonde, silver or gray hair brilliant with Deepshine PlatinumX Mousse, a lightweight alcohol-free styling foam. Provides instant body and volume, easy combability, and long-lasting style memory and hold. Get rid of unwanted brassiness and yellow; bring on the shine and luster!...

Get maximum volume, body, and control with one perfect styling mousse. Rusk Maximum Volume and Control Mousse is light, foamy, and highly concentrated - so a little goes a long way! Contains hydrolyzed silk and honey to smooth, strengthen and moisturize hair while adding...

RUSK IN 10 Permanent Cream Color (3.4oz) Vibrant, long-lasting hair color with full gray coverage—in just 10 minutes RUSK IN 10 is a professional-grade permanent cream color formulated with Micro-Pigment Technology to deliver rich, even shades in as little as 10 minutes. The conditioning...

Buildable pomade for texture and definition. Delivers a non-sticky, greaseless finish to create versatile looks without residue. Provides protection against environmental stress such as humidity and pollution.BENEFITS Flake-free formula Semi-matte finish Create light texture & definition Contains ingredients that are known to protect hair...

RUSK Sensories Bright Chamomile and Lavender Brightening Conditioner awakens the senses and instantly turns up shine and clarity. Improves color and tone of lifeless, dull silver, gray or white hairBenefitsImproves color and tone of lifeless, dull silver, gray or white hairHow to use After...

RUSK IN 10 Permanent Cream Color (3.4oz) Vibrant, long-lasting hair color with full gray coverage—in just 10 minutes RUSK IN 10 is a professional-grade permanent cream color formulated with Micro-Pigment Technology to deliver rich, even shades in as little as 10 minutes. The conditioning...

Get straight to the point with our STR8 Anti-Frizz & Anti-Curl Lotion with Thermaplex to internally smooth and straighten thick, curly or frizzy hair. This light, greaseless styling lotion eliminates frizz and temporarily straightens hair.Key Benefits Contains Thermaplex for heat styling Eliminates frizz Temporarily...