New Arrivals

Sportin' Style Conditioning Styling Gel delivers lightweight hold with built-in conditioning benefits. The 6.8oz formula works for all hair types, providing flexible control without flaking or crunchiness. Perfect for sculpting waves, defining curls, or creating sleek finishes while maintaining moisture and shine. Easy to...

Drench your lips in bold color.   Why you need it: Get high-pigment, statement-making color in just one swipe. This fade-proof liquid lipstick delivers rich, lightweight color in a velvety matte finish for a high-impact look in an instant.   Why you’ll love it:...

Hair Chemist Rose Honey Conditioner (32oz) Indulge your hair in the luxurious blend of Hair Chemist Rose Honey Conditioner. This jumbo-sized 32oz bottle offers a professional-grade treatment designed to deeply hydrate and revitalize dry, lackluster locks. By combining the floral elegance of Rose with...

Hair Chemist Rose Honey Hair Oil (8oz) Elevate your hair care ritual with the Hair Chemist Rose Honey Hair Oil. This 8oz concentrated treatment is a powerhouse of hydration, blending the natural humectant properties of Honey with the soothing, aromatic benefits of Rose Oil....

Hair Chemist Rose Honey Leave-In Spray (8oz) The Hair Chemist Rose Honey Leave-In Spray is your daily secret weapon for effortless manageability and instant hydration. This lightweight, nutrient-rich formula acts as a weightless shield, blending the moisture-locking power of Honey with the smoothing properties...

Luster's PCJ Creme Relaxer is a professional-grade cream relaxer formulated to gently straighten and smooth textured hair. This 15oz jar includes a built-in pressing comb for easy application and styling. The creamy formula works to relax curl patterns while helping maintain hair strength and...

Handcrafted from 100% natural wool, these 43-inch dreadlocks offer authentic texture and lasting durability. Perfect for protective styling, they blend seamlessly with your natural hair while providing volume and dimension. The wool construction ensures excellent hold and maintains its shape through daily wear. Ideal...

Powerful hold hairspray for long-lasting style Ideal tool for locking in the final style while delivering maximum shine Protects hair’s natural moisture balance as it locks out humidity USAGE TIPS Designed for use on dry, freshly-styled hair. Spray until the desired level hold is...

Weightless styling foam that may be applied to wet or dry hair Unique pinpoint delivery concentrates foam at the root for maximum lift off the scalp Provides lasting style retention and volume without stiffness or flaking USAGE TIPS To maximize uplifting power, take advantage...

AQUAGE Thickening Shampoo - 8 oz Maximum Fullness & Body for Fine or Thinning Hair Transform limp, flat hair into a fuller, thicker-looking mane with AQUAGE Thickening Shampoo. This professional-grade cleanser is specifically formulated to infuse fine or thinning hair with incredible body and...

AQUAGE Thickening Conditioner - 8 oz Deep Moisture & Color Protection for Vibrant, Full-Bodied Hair Give your hair the ultimate treatment with AQUAGE Thickening Conditioner. This professional formula provides deep penetrating moisture to ensure optimal color retention and prevent fading. It is specifically designed...

ANNIE Mr. Durag Silky Satin Durag - Assorted #1 Achieve clean, defined waves with the ANNIE Mr. Durag Wave Maxx Silky Satin Durag. Made with a premium silky satin finish, it is designed to feel breathable and comfortable while providing a secure wrap. The...

Mr. Durag Wave Maxx Silky Satin Durag -  Assorted #2 Achieve perfect 360 waves with the Mr. Durag Wave Maxx Silky Satin Durag. Crafted from premium silky satin, it is designed to be super breathable and ultra stretchy for ultimate comfort. The 42-inch super...

Hair Chemist Limited Gloss & Shield Glossing Hair Serum - 3oz Hair Chemist Limited Gloss & Shield Glossing Hair Serum is a professional-grade finishing treatment designed to provide an instant, high-gloss shine while protecting the hair from environmental damage. This lightweight, non-greasy formula acts...

Hair Chemist Limited Youth Elixir Collagen Scalp Treatment - 1.65oz Hair Chemist Limited Youth Elixir Collagen Scalp Treatment is a lightweight yet powerful serum designed to revitalize the scalp and promote youthful, resilient hair growth. Formulated with an advanced blend of Vegan Collagen, AnaGain,...

As I Am Bond Moisturizing Mask - 8oz As I Am Bond Moisturizing Mask is a professional-grade, intensive treatment designed to repair and strengthen hair that has been compromised by chemical treatments, heat styling, or environmental stress. Formulated with advanced Submicron Technology, this mask...

As I Am Bond Leave-In Conditioner - 8oz As I Am Bond Leave-In Conditioner is a specialized, high-performance treatment designed to repair and protect hair at the molecular level. Powered by advanced Submicron Technology, this lightweight formula penetrates deep into the hair fiber to...

As I Am Rosemary Hair Wax Stick - 2.6oz As I Am Rosemary Hair Wax Stick is a versatile, high-performance styling tool designed to provide a sleek, polished finish while nourishing your hair. Infused with Rosemary Oil, known for its scalp-stimulating properties and refreshing...

Curly Chic Your Defined Lotion Flexible Hold Twisting & Curling Creme - 12oz Curly Chic Your Defined Lotion is a premium, moisture-rich curling cream designed to provide maximum definition and a soft, flexible hold. Perfect for "wash and go" styles, twist-outs, and braids, this...