Hair Care

A treatment Shampoo for sensitive, dry, and itchy scalps. Zinc Pyrithione works to actively eliminate yeast and bacterial growth. An Anti-Fungal and Anti-Bacterial Shampoo that kills fungus and micro-organisms that cause dryness and itchiness. Cleanses and moisturizes your Scalp leaving your curls and coils refreshed. Gently Removes Product Build Up...

Immerse Your Coils and Curls in Moisture and Emollients. Keep Them Strong and in Good Repair. Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition...

A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an...

As I Am Long & Luxe Conditioner reduces tangles, combing damage and hydrates, thereby strengthening hair for longer hair lengths. It is for type 3 and 4 hair. It is a growth collection for Longer and Stronger hair. External and Internal lab research has...

Curl Defining Creme As I Am Long & Luxe Curl Enhancing Smoothie is a curl defining creme for high definition twists and twist outs that are smooth, soft and shiny. As I Am Long & Luxe Curl Enhancing Smoothie has a frizz fighting no...

Edge Controller As I Am Long & Luxe GroEdges is an edge controller, that gives a long lasting hold to edges without flaking; rejuvenates the hairline to promote healthier hair length. Gives a long lasting hold to edges without flaking. Rejuvenates and strengthens the...

As I Am GroHair Oil contains pomegranate seed oil, passion fruit oil, JBCO, and beta-sitosterol* (derived from pine tree) to help rejuvenate the scalp for healthier hair. This Oil promotes longer , stronger, and healthier hair by hydrating, conditioning, and soothing the scalp. How To...

Cleansing Creme Conditioner As I Am Long & Luxe GroWash is an alternative cleanser, that conditions as it gently cleanses and hydrates the hair and scalp. As I Am Long & Luxe GroWash is for type 3 and 4 hair. Long & Luxe is...

Leave-in Conditioner As I Am Long & Luxe Conditioner GroYogurt leave-In conditioner reduces tangles and combing damage, thereby strengthening hair for longer hair lengths. It also adds moisture to the hair, and prepares it for styling. Using the items as a regimen gives a...

As I Am Long & Luxe Strengthening Shampoo cleanses hair and scalp gently, reduces tangles and combing damage, thereby strengthening hair for longer hair length. As I Am Long & Luxe Strengthening Shampoo is for type 3 and 4 hair and is part of...

Strengthening Hair Treatment As I Am Long & Luxe Scalp Serum is a strengthening hair treatment that rejuvenates the scalp for longer hair lengths. As I Am Long & Luxe Scalp Serum is for type 3 and 4 hair and is part of a...

Drink Up, Thirsty Hair! Look Alive, Dry Coils! Ah, Moisture!Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk.It's loaded with some of nature's best emollients to make...

Remove the Dull. Bring On the Shine! At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh...

Ultra Light Hydrating & Styling Cream A blend of hair's favorite natural emollients and botanicals, whipped to a "just-right light consistency."As I Am® CocoShea Whip is a specially-designed styling cream that is the perfect complement to twist-out, knot-out and braid-out styling. Whether you are...

Smoothness Where You Want It. Provides Hold & Shine for Smooth Styling Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother.Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with organics which...

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture! is a glycerin-rich formula, enhanced with natural...

Experience the superb performance of As I Am® products with this economical starter set. Designed to nurture and style the texture that's naturally yours. A wonderful collection of products formulated with an impressive assortment of nature's finest organic ingredients.Generous 3-ounce sizes. Adequate for you...

Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max!Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils,...

Tame, nourish and deep condition frizzy, hard-to-manage, dehydrated, brittle natural curls, coils and waves with natural extracts and proteins. Gentle humectants moisturize and hydrate. It's an excellent restorative treatment for any type or texture, including natural, colored, relaxed, and texturized hair. Gentle enough to...

Anti-frizz formula helps curls, waves and twists stay smooth and springy. Elongates and gives curls long-lasting definition. Helps leave hair feeling super soft to the touch. No sticky, crunchy feel! How To Use Best when used on clean, damp or towel dried hair. On...