AS I AM
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AS I AM Long and Luxe GroWash (16oz)
Cleansing Creme Conditioner Detangles Hair. Moisturizes hair and scalp. A special blend of natural ingredients that work to promote healthy hair growth. USAGE Wet hair thoroughly. Rub a liberal amount of growth between palms and distribute it throughout the hair. Work product through hair...- $16.99
$0.00- $16.99
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AS I AM Long and Luxe GroYogurt Leave-In Conditioner (8oz)
Leave-in Conditioner Eases wet combing. Adds moisture and shine. Helps strengthen hair to support greater hair lengths. Prepares your hair for styling. A must use before gel or setting cream to avoid flaking. Reduces tangles and combing damage, thereby strengthening hair for longer hair...- $14.99
$0.00- $14.99
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AS I AM Long and Luxe Scalp Serum (2oz)
As I Am Long & Luxe Scalp Serum is a strengthening hair treatment that rejuvenates the scalp for longer hair lengths. As I Am Long & Luxe Scalp Serum is for type 3 and 4 hair and is part of a growth collection for...- $21.99
$0.00- $21.99
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AS I AM Long and Luxe Strengthening Shampoo (12oz)
Shampoos have the reputation of being full of harsh sulfates that strip the hair of it’s natural oils. Historically, shampoo has been a staple in black hair care regimens long before cleansing with conditioners came to be an alternative to option. Formulas of shampoos...- $16.99
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AS I AM Moisture Milk (8oz)
Moisture Milk boosts shine, hydrates, and softens hair while enhancing curl definition for bouncy, lasting coils and curls. Perfect for daily hydration and manageability. All ingredients have been carefully selected to promote both the inner and outer beauty of your hair. Shines Softens Hydrates...- $20.99
$0.00- $20.99
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AS I AM Smoothing Gel (8oz)
This non-drying, non-flaking formula smooths down your crown, nape, and sides for various natural hairstyles. Smoothness Where You Want It. Provides Hold & Shine for Smooth Styling Provides a secure hold Moisturizes Adds shine Rinses easily from the hair when it's time to cleanse...- $12.99
$0.00- $12.99
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AS I AM So Much Moisture Hydrating Lotion (8oz)
This hydrating lotion softens, revitalizes the scalp, and enhances curl definition with deep moisture for healthy, manageable hair. A modern customized glycerin-infused moisturizer for severely dehydrated hair. Deeply hydrating Provides incredible softness Enables very easy root lifting when styling with a styling pick Allows...- $15.99
$0.00- $15.99
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As I Am Twist Defining Cream 16oz
Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max!Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils,...- $37.99
$44.99- $37.99
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AS I AM Twist Defining Cream (8oz)
Made with natural oils and organic extracts, it hydrates dry hair. Perfect for highly textured hair, it helps prevent shedding and thinning. Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max! Produces shiny, well-defined twists and twist...- $17.99
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AS I AM Born Curly Aloe Shampoo & Wash (8oz)
Imparts Shine to Hair, Smoothes and Moisturizes skin. Improves Scalp Moisture by 112.5%. This Gentle Formula is 99% effective in Cleansing. Improves Scalp Health by 10% after ONE WASH. Increases Sheen by 21.2%. Moisturizes Dry Scalp. (Barcode: 858380035460)- $12.99
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AS I AM Born Curly Argan Leave In Conditioner & Detangler (8oz)
Eases Detangling, Smoothes Cuticles, Adds Shine.DETAILS Improves Moisture by 14%. Ease of Combing Improved by 43%. Improves Detangling by 53%. 89% Reduction in Hair breakage. Increase in Hair Strength by 6% in as little as ONE application. (Barcode: 858380035453)- $12.99
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AS I AM Born Curly Avocado Curl Defining Jelly Soft Hold (8oz)
Born Curly Argan Curl Defining Jelly beautifully defines curly textures. Smoothes the natural curl formation and with just the right level of hold it provides long-lasting definition and great shine. Contains Vegetable Glycerin, Argan Oil and Buriti Oil Improves Hair Moisture by 18%. Firms...- $12.99
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AS I AM Born Curly Avocado Shea Cowash (8oz)
Born Curly Avocado Shea Cowash effectively cleanses without reducing natural moisture. Gentle for daily use. Great for hair types 3 & 4. Highly recommended for hair that tends to look and feel dry, or when enhanced manageability and balanced hydration is desired. Gently Cleanses...- $12.99
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AS I AM Pure Oils Jamaican Black Castor Oil (4oz)
Rich in Omega-9 Fatty Acids and Anti-oxidants, helping moisturize skin and hair, and rejuvenate the hair and scalp for longer, stronger hair. Descending from ancient beauty practices, Jamaican Black Castor Oil has been used for centuries as a facial oil and for hair grooming....- $18.99
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AS I AM Pure Oils Vitamin E Oil (2oz)
The most biologically active form of Vitamin E, 100% pure D-alpha Tocopherol is the most effective form as an anti-oxidant and fighting free radical damage. Free radicals from the environment and from UV exposure can damage collagen and elastin and accelerate the aging process....- $19.99
$0.00- $19.99
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AS I AM Rice Water (16oz)
With Forbidden Black Rice Water, Biotin, Saw Palmetto, Inositol & Ceramide. Helps to promote hair growth & healthy hair. Crafted with Clean Ingredients. No Protein Overload. Made with Water Soluble Amino Acids. Odor Free. Fragrance Free. Paraben Free. Phthalate Free. Silicone Free. Gluten Free....- $12.99
$0.00- $12.99
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AS I AM Rice Water Micellar Shampoo (8oz)
Made with Forbidden Black Rice Water, Biotin, Saw Palmetto, Inositol, and Ceramide. Crafted with Clean Ingredients. Moisturizes hair up to 21%. Strengthens hair up to 124%. Eases wet combing up to 55%. Improves wet detangling up to 51%. (Barcode: 858380045209, 858380045148)- $18.99
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AS I AM Rice Water Conditioner (8oz)
A conditioner that moisturizes the hair and scalp. A conditioner that moisturizes the hair and scalp. Made with Forbidden Black Rice Water, Biotin, Saw Palmetto, Inositol, and Ceramide. Crafted with Clean Ingredients. Moisturizes hair up to 21%. Strengthens hair up to 124%. Eases wet...- $16.99
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AS I AM Curl Color Temporary Color Gel (6oz) - Hot Red (EN/FR)
This curl enhancing color gel provides a medium hold that lasts up to one wash. Save your precious curls from harsh bleaches and lighteners. Using Sub Micron Technology, this flake-free formula features JBCO and Ceramides to add moisture to your hair. Certified Vegan and...- $13.99
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Hot Red (EN/FR)
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Cool Blue (EN/FR)
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Bold Gold (EN/FR)
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Sassy Silver (EN/FR)
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AS I AM Jamaican Black Castor Oil Shampoo (12oz)
Jamaican Black Castor Oil with Vitamin C&E. This creamy rich texture comes from a special formula infused with fiber strengthening ceramides and Jamaican Black Castor Oil using nano-technology. This special blend will repair and restore hair and scalp health by detangling and strengthening hair...- $17.99
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