{"product_id":"wella-5wv","title":"Wella Color Charm Permanent Liquid Hair Color - 5WV Cinnamon","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0212\/1780\/files\/Logo_Wella.jpg?78224\"\u003e\u003c\/p\u003e \u003cp\u003eWella Colour Charm Permanent Haircolor gives vibrant, long lasting and fade resistant results. While offering a beautiful shine, this product also conditions it to make sure the color pigments penetrate the hair. Its gentle floral scent transform this process into a more pleasurable experience.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePermanent hair color.\u003c\/li\u003e \u003cli\u003eInfuses the hair with vibrant color molecules.\u003c\/li\u003e \u003cli\u003eIntense color and added shine.\u003c\/li\u003e \u003cli\u003eLong-lasting, true to tone color.\u003c\/li\u003e \u003cli\u003eProvides moisture.\u003c\/li\u003e \u003cli\u003eOffers excellent gray coverage.\u003c\/li\u003e \u003cli\u003eWorks on even the most resistant hair.\u003c\/li\u003e \u003cli\u003eGentle floral fragrance.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003ch6\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003c\/h6\u003e \u003ch6\u003e\u003c\/h6\u003e \u003cul\u003e \u003cli\u003e1:2 Mixing Ratio - mix together 1 part Wella Colour Charm Haircolor to 2 parts Wella Colour Charm Developer.\u003c\/li\u003e \u003cli\u003eLightening on first time color-treated hair :\u003c\/li\u003e \u003cli\u003eApply color to lengths and ends, starting 1-inch away from the scalp.\u003c\/li\u003e \u003cli\u003eLet sit for 15 minutes.\u003c\/li\u003e \u003cli\u003eApply the rest of the mixture to untreated hair at the scalp area.\u003c\/li\u003e \u003cli\u003eDevelop for an additional 15-30 minutes or until color is even.\u003c\/li\u003e \u003c\/ul\u003e For darker than natural shade on first time color-treated hair:\u003cbr\u003e \u003cul\u003e \u003cli\u003eApply color from scalp to ends.\u003c\/li\u003e \u003cli\u003eGently comb the hair using a wide-tooth comb.\u003c\/li\u003e \u003cli\u003eDevelop 30 minutes \u003cspan\u003echeck, then process up to an additional 15 minutes if additional coverage is needed.\u003c\/span\u003e \u003c\/li\u003e \u003c\/ul\u003e  For re-growth application :\u003cbr\u003e \u003cul\u003e \u003cli\u003eApply color to re-growth area.\u003c\/li\u003e \u003cli\u003eDevelop 30-45 minutes depending on gray coverage.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor achieving optimum coverage on gray hair:\u003c\/p\u003e \u003cp\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/p\u003e \u003cp\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/p\u003e \u003cp\u003e3. Mix with 20 Volume Well Colour Charm Developer\u003c\/p\u003e \u003cp\u003e4. Apply generously starting at the area with highest percentage of gray or most resistant.\u003c\/p\u003e \u003cp\u003e5. Process for 30 minute, extend to 45 minutes if needed.\u003c\/p\u003e \u003cp\u003e6. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Colour Charm Natural or Gold shade at the same level.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"5WV Cinnamon","offer_id":45792016433327,"sku":"381519047527","price":6.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7015\/5951\/files\/SBS-800258.jpg?v=1755497234","url":"https:\/\/shop.afrobellahair.com\/products\/wella-5wv","provider":"Afro Bella Hair","version":"1.0","type":"link"}