{"product_id":"keracare-1st-lather-orig","title":"KeraCare 1st Lather Shampoo - Classic 8oz","description":"\u003cp\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0212\/1780\/files\/Kera_Care.jpg?78182\"\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCleans hair thoroughly and effectively removes build-up from styling products.\u003c\/p\u003e\u003cp\u003e A deep cleanser designed for use prior to a conditioning shampoo.\u003c\/p\u003e\u003cp\u003eProduces a rich lather to cleanse hair of hairspray, gels and oils without stripping the hair of natural oils. Beautifully prepares hair for a second sudsing with a conditioning shampoo. Hair better responds to conditioning treatments and to final styling. Suitable for all hair textures\u003c\/p\u003e\u003cp\u003e- Cleans hair of oil, dirt and styling product build-ups. \u003c\/p\u003e\u003cp\u003e - Helps hair absorb conditioners during a second shampoo with KeraCare Hydrating Detangling Shampoo. \u003c\/p\u003e\u003cp\u003e - Does not promote dryness and leaves no dulling film. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch6\u003e \u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003ch6\u003e \u003c\/h6\u003e \u003c\/h6\u003e\u003cp\u003eRub an ample amount of 1st Lather® Shampoo between palms and distribute throughout wet hair. Work up a rich lather. Rinse and shampoo a second time with the KeraCare® shampoo of choice. Rinse thoroughly and proceed to condition hair. Use when hair seems coated and does not curl or hold a curl as well as it normally does. Also use when hairstyle seems weighed down, coated and not as soft and moveable as usual.\u003c\/p\u003e","brand":"KeraCare","offers":[{"title":"8oz","offer_id":45793142866095,"sku":"796708330555","price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7015\/5951\/files\/1st-lather-shampoo-classic_4348ba51-cc14-4d95-9572-a9629b7efe5b.png?v=1755520530","url":"https:\/\/shop.afrobellahair.com\/products\/keracare-1st-lather-orig","provider":"Afro Bella Hair","version":"1.0","type":"link"}