{"product_id":"en-love-moisture-crush-shampoo-12oz","title":"EN LOVE Moisture Crush Shampoo (12oz)","description":"\u003cdiv\u003e \u003ch2\u003eEN LOVE Moisture Crush Shampoo (12oz)\u003c\/h2\u003e \u003cp\u003eStart your wash day with a massive \"crush\" of hydration. \u003cstrong\u003eEN LOVE Moisture Crush Shampoo\u003c\/strong\u003e is a salon-quality, sulfate-free cleanser designed to lift away impurities and product buildup without ever stripping your curls of their essential natural oils. Formulated with a moisture-binding blend of \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e and \u003cstrong\u003eAloe Vera\u003c\/strong\u003e, this 12oz shampoo provides a rich, creamy lather that leaves hair feeling refreshed, soft, and prepared for deep conditioning. It’s the perfect first step for anyone battling chronic dryness or frizz.\u003c\/p\u003e \u003ch3\u003eKey Benefits\u003c\/h3\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eNon-Stripping Cleansing:\u003c\/strong\u003e Effectively removes dirt, oil, and old styling products while keeping your hair’s natural moisture barrier intact.\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eHyaluronic Acid Infusion:\u003c\/strong\u003e Acts as a moisture magnet, helping your strands retain water for up to 72 hours of softness.\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSoothes \u0026amp; Hydrates:\u003c\/strong\u003e Pure Aloe Vera calms the scalp and provides an immediate surge of hydration to thirsty hair follicles.\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eAnti-Frizz Foundation:\u003c\/strong\u003e Smooths the hair cuticle during the wash process, making it easier to manage and style later.\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eColor-Safe Formula:\u003c\/strong\u003e Gentle enough for daily use on natural, color-treated, or chemically processed curls and coils.\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eClean \u0026amp; Conscious:\u003c\/strong\u003e Free from harsh sulfates, parabens, and mineral oils—keeping your hair care routine pure and effective.\u003c\/li\u003e \u003c\/ul\u003e \u003ch3\u003eHow to Use\u003c\/h3\u003e \u003cp\u003e1. \u003cstrong\u003eSaturate:\u003c\/strong\u003e Thoroughly wet your hair with warm water to help open the cuticles.\u003c\/p\u003e \u003cp\u003e2. \u003cstrong\u003eLather:\u003c\/strong\u003e Apply a generous amount of shampoo to your palms and massage into the scalp, working the lather down to the ends of the hair.\u003c\/p\u003e \u003cp\u003e3. \u003cstrong\u003eScalp Care:\u003c\/strong\u003e Use your fingertips to gently stimulate the scalp and lift away debris. For heavy buildup from gels or waxes, a second wash is recommended.\u003c\/p\u003e \u003cp\u003e4. \u003cstrong\u003eRinse:\u003c\/strong\u003e Rinse thoroughly with warm water until all soap is removed.\u003c\/p\u003e \u003cp\u003e5. \u003cstrong\u003eThe \"Crush\" Regimen:\u003c\/strong\u003e For best results, follow immediately with the EN LOVE Moisture Crush Leave-In Conditioner or the Moisture Crush Mask.\u003c\/p\u003e \u003ch3\u003eProduct Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eBrand:\u003c\/strong\u003e én Love\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eCollection:\u003c\/strong\u003e Moisture Crush\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSize:\u003c\/strong\u003e 12oz \/ 355ml\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Hyaluronic Acid, Aloe Vera, Vitamin B5\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eHair Type:\u003c\/strong\u003e Ideal for Dry, Thirsty Curls (Types 3A to 4C)\u003c\/li\u003e \u003c\/ul\u003e \u003ch3\u003eSafety Warning\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eCaution:\u003c\/strong\u003e For external use only. Avoid contact with eyes; if contact occurs, rinse immediately with clean water. If scalp irritation or an allergic reaction occurs, discontinue use and consult a physician. Keep out of reach of children. Store in a cool, dry place.\u003c\/p\u003e \u003cp\u003e(Barcode: 850026823004)\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/div\u003e","brand":"en Love","offers":[{"title":"Default Title","offer_id":46695853424815,"sku":"ELO82300","price":11.59,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7015\/5951\/files\/0ac96088-976e-4a6a-ad12-b859e978bb82.jpg?v=1774197631","url":"https:\/\/shop.afrobellahair.com\/products\/en-love-moisture-crush-shampoo-12oz","provider":"Afro Bella Hair","version":"1.0","type":"link"}