{"product_id":"design-essentials-demi-permanent-hair-color-developer-16oz","title":"DESIGN ESSENTIALS Demi Permanent Hair Color Developer (16oz)","description":"\u003cp\u003e\u003cspan style=\"font-family: Arial, Helvetica, sans-serif; font-size: 14px;\"\u003eEnhance your Color Journey with this gentle, nourishing developer—crafted exclusively to pair with Colaura™ demi-permanent hair color. Specially formulated to deposit rich, translucent color up to 20 shampoo washes, this developer doesn’t lift or damage your natural base. It's widely loved for delivering soft, glossy tones without compromising hair integrity. \u003c\/span\u003e\u003c\/p\u003e\u003ch4 data-end=\"227\" data-start=\"207\"\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cspan style=\"font-family: Arial,Helvetica,sans-serif;\"\u003e Key Features\u003c\/span\u003e\u003c\/span\u003e\u003c\/h4\u003e\u003cul data-end=\"549\" data-start=\"228\"\u003e \u003cli data-end=\"307\" data-start=\"228\"\u003e\u003cp data-end=\"307\" data-start=\"230\"\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cspan style=\"font-family: Arial,Helvetica,sans-serif;\"\u003e\u003cstrong data-end=\"23\" data-is-only-node=\"\" data-start=\"0\"\u003eNo lift, no ammonia\u003c\/strong\u003e: Helps preserve the integrity of the cuticle while enabling color penetration.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e \u003cli data-end=\"387\" data-start=\"308\"\u003e\u003cp data-end=\"387\" data-start=\"310\"\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cspan style=\"font-family: Arial,Helvetica,sans-serif;\"\u003e\u003cstrong data-end=\"31\" data-is-only-node=\"\" data-start=\"0\"\u003eRich demi-permanent results\u003c\/strong\u003e: Conditions and deposits semi-lasting color with low commitment. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e \u003cli data-end=\"467\" data-start=\"388\"\u003e\u003cp data-end=\"467\" data-start=\"390\"\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cspan style=\"font-family: Arial,Helvetica,sans-serif;\"\u003e\u003cstrong data-end=\"25\" data-is-only-node=\"\" data-start=\"0\"\u003eLong-lasting vibrancy\u003c\/strong\u003e: Color retention for up to around 20 washes—perfect for subtle tone changes. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e \u003cli data-end=\"549\" data-start=\"468\"\u003e\u003cp data-end=\"549\" data-start=\"470\"\u003e\u003cspan style=\"font-family: Arial, Helvetica, sans-serif; font-size: 14px;\"\u003e\u003cstrong data-end=\"43\" data-is-only-node=\"\" data-start=\"0\"\u003eIdeal for damaged or color-treated hair\u003c\/strong\u003e: Gentle enough for delicate strands seeking enhancement without harsh chemicals.\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e \u003c\/ul\u003e","brand":"DESIGN ESSENTIALS","offers":[{"title":"Default Title","offer_id":45757450748079,"sku":"DES00012","price":6.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7015\/5951\/files\/DES00012_1_1.jpg?v=1754449585","url":"https:\/\/shop.afrobellahair.com\/products\/design-essentials-demi-permanent-hair-color-developer-16oz","provider":"Afro Bella Hair","version":"1.0","type":"link"}